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Southern r Exposition 

AT LOUISVILLE, KY. 




Opens August 28tk. Closes October 23d- 



* THE i — 



Southeri] Exposition, 

AT 

LOUISVILLE, KY. 

August 28. ^M1886M§^ October 23. 



Dam rose h's 



Orano new York: Orchestra, 

■with S2 a-GEMBisiEas. 



AINU 

Cappa's 



great new York Military band, 
3 concerts each day. 



-ART GALLERY- 



CONTAINING THE PRIZE PAINTINGS AND ENTIRE COLLECTION OF THE 

AniEPican Prize Fund Art Exhibition, 

THE GREAT ART EVENT OF 1886. 

• ■»"»-0 

^AH IHTERHATIOHAL EXHIBITIONS 

WITH DISPLAYS FROM ALL PARTS OF THE WORLD. 



AMERICAN 

MACHINERY ARTS, INDUSTRIES, AND PRODUCTS. 



A Wonderful Museum of Natural History Free to Visitors, 

AND COVERING 5,000 SQUARE FEET. 

Tine nqost Extensive and Beautiful Collection of Minerals in America. 



Low Rates for Travel and Admission, 



SOUTHERN EXPOSITION 



At Louisville, Kentucky 



OPENS AUGUST 28th. 



MAY 5, 1886. 



CLOSES OCTOBER 23d. 



A strong assurance of the success of the Ex- 
position this year is presented in the early and in- 
creased number of applications for space for 
agricultural machinery exhibits. The south-west 
section, which heretofore has been the last to fill, 
is already nearly full. The promise of a great 
wheat crop all through the territory within the 
natural circle of the Southern Exposition is an 
assurance of a large attendance of farmers. The 
agricultural machinery and implement manufact- 
urers have been quick to note this prospect, and 
are preparing to avail themselves of the advantage. 



The extensive natural history collection, cover- 
ing over 5,000 square feet, which will be displayed 
in the Exposition of 1886, will be one of the most 
interesting places in the exhibition. A space of 
5,000 square feet means a hall one hundred feet 
long by fifty feet wide, filled with a museum 
crowded with the most curious things in natural 
history. There is not another such collection any- 
where in the West, and probably nowhere in the 
country, outside the National Museum at Wash- 
ington. Professor Ward, who has. charge of this 
remarkable display, is accepted authority on such 
subjects, and supplies all the natural history col- 
lections sought by colleges. Of course, no insti- 
tution of learning has so large and valuable a col- 
lection as the Southern Exposition has engaged, 
and the display will furnish an opportunity for ob- 
servation and for gratifying curiosity that no one 
in this part of the country has a chance to enjoy. 



The Southern Exposition was a success on its 
first venture in 1883. It was a success again in 
1884, notwithstanding it encountered the New Or- 
leans World's Exposition, with its prestige of enor- 
mous financial backing from Congress, and all the 
departments of the general government actively 
doing its work. In the face of following close 
upon the World's Exposition, and the depression 
caused by the unsatisfactory results of that splen- 
did effort, the Southern Exposition of 1885 was 
better than ever; and though the business inter- 
ests of the country were not favorable, it proved 
a success in all its features. The second undertak- 
ing at New Orleans started under far better ad- 
vantages than the Southern Exposition of 1883, in 
point of money, government and state co-opera- 
tion-, railroad backing, and foreign encouragement. 
Its unhappy failure simply emphasizes the fact 
that the position of Louisville, and its relation to 
the population, productive areas, commercial 
needs and industries of the whole country, have 
securely established the Southern Exposition be- 
yond the reach of failure. The Southern Expo- 
sition of 1886 will still further illustrate this fact. 
With the successful experience of three years to 
guide it, and examples of failure in other parts of 
the country to warn it, the Exhibition of 1886 was 
assured when it was announced. 



The most beautiful and varied mineral display 
ever made has already been assigned about 5,000 
square feet of space in the Southern Exposition of 
1886. There have been excellent exhibits of this 
kind in the State and Territorial displays made in 
expositions in this country, but this is to be a group 
of displays from all the most interesting mineral 
sections of America. The well-known collector, 
Professor Foote, has been long engaged in getting 
together a large part of the collection; ankl for sev- 
eral months past he has been on a collecting tour 
through Mexico. The display is already on its way 
from several directions to Louisville, and the 
Southern Exposition has provided arrangements 
for Professor Foote to extend his tour through the 
Western Territories and the South to obtain new 
and valuable specimens, until the time comes for 
him to take personal charge of the arrangement 
of the exhibit in the Exposition. Those who think 
of a mineral exhibit as a mere collection of rocks 
and uninteresting ores will be most agreeably dis- 
appointed when they see the brilliant heaps of 
flashing minerals and the beautiful effects pro- 
duced by Professor Foote's clever and artistic ar- 
rangement. 



The Southern Exposition does not ask any pe- 
cuniary aid from Congress, and the general exhib- 
its from the Executive Departments have been so 
much displayed that they have lost their novelty. 
An exhibit, however, will be made, illustrating 
the methods of the government work as it imme- 
diately affects the interest of the people. For in- 
stance, Professor Baird, of the Smithsonian Insti- 
tution, writes that he will make up some illustra- 
tions of the work of the Institution, the National 
Museum, and the Fish Commission. The Agri- 
cultural Department and the Weather, Census, 
Statistical, and other bureaus will contribute like 
illustrations of their work and its methods. This 
display will be on an entirely new plan, and will 
be both interesting and instructive. 

The collective display of printing and litho- 
graphing will be a new and interesting feature. 
Several large printing houses in different parts of 
the country have already announced their inten- 
tion of displaying a full line of the best specimens 
of their work. The collection will embrace por- 
traits and advertising pictures, and specimens 
will be accepted from individuals as well as from 
the printers. In addition to its interest as an ex- 
hibition of the present condition of the art of 
printing, the collection will thus present groups 
of portraits of prominent persons, railroad views, 
lithographs of the finest hotels, factories, and pub- 
lic buildings, and the handsomest advertising 
show-cards the country can produce. There will 
be place for a display of all the beautiful calen- 
dars that are used for advertising purposes. All 
that is asked is that the contributions shall be 



SOUTHERN EXPOSITION, LOUISVILLE, KY. 



delivered to the Exposition with transportation 
charges all paid, and that the specimens need not 
be returned. The advertising opportunity thus 
offered will induce probably more contributions 
than can be conveniently arranged for the pur- 
pose in view. It must be remembered that this is 
to be a collection of artistic specimens of printing 
and lithograph work, and inferior specimens will 
not be accepted. In every case where it would 
be proper the print or lithograph must be appro- 
priately framed, ready for hanging. Some very 
attractive pictures of hotels and extensive fac- 
tories and portraits of well-known professional 
persons have already been contributed. A gen- 
eral invitation is extended for appropriate con- 
tributions to this exhibit of the art of printing, 
and the incidental advertising benefit to the con- 
tributor is offered gratuitously. 



After speaking of the. extraordinary sale of 
season tickets for the Exposition Opera Festival, 
in June, a press correspondent says : 

'• But progress in this direction does not stop 
with the June Opera Festival. The Exposition 
will open in the latter part of August. The great 
Music Hall will then have been converted into a 
tine, enclosed concert hall, with a handsome stage 
and elevated seats, and on opening day Damrosch 
and his splendid orchestra of sixty-two members 
will begin a series of forty-eight grand concerts. 
Damrosch himself has gone to Europe to prepare 
for this engagement, and his well organized or- 
chestra is every day doing its part for the autumn 
season. After Damrosch there will be four weeks 
of Cappa, with a much strengthened and improved 
band to inspire the people with his martial and 
concert music. 

"Surely Louisville can justly claim to stand in 
the foremost rank. This is the sixteenth city in 
population, but it stands first in expositions, and 
may well claim to stand next to the great cities of 
Xew York and Boston in the matter of musical 
entertainment. When all the people assemble to 
ring out the Southern Exposition of 18S6, they 
will have heard all that America can produce in 
the way of martial music, orchestral concerts, and 
grand opera.'"' 



About thirteen acres of new roof have been put 
on the main building and every part of the im- 
mense structure will be in perfect order, and with 
the new arrangement of Music Hall, Art Gallery, 
and other sections it will look like a new estab- 
lishment. The placing of the Art Gallery in the 
main building is highly approved by every one 
who has seen the plan. It will be in the'south 
nave, opposite the Music Hall. 



The Southern Exposition is noted for the ease 
and promptness with which it has always handled 
exhibit freight. Heretofore, freight has been han- 
dled on trucks from the railroad platforms at the 
south end of the main building. It is now pro- 
posed to distribute the freight through the main 
building by means of a railway three-fourths of a 
mile in length, on which horse-cars will run. 



The Southern Exposition of 1885 was the first 
great Exhibition to be entirely ready for the in- 
spection of visitors on opening day. It is pro- 
posed to be equally prompt in 1886. On August 
28th the doors will be thrown open, Walter Dam- 
rosch with his full orchestra of sixty-two mem- 
bers will sound the first music, the machinery will 
be set in motion, a vast crowd will be in attend- 
ance, and those who are not ready will be justly 
laughed at, or more justly will find their spaces 
occupied by more energetic and certain exhibitors. 



With their accustomed liberality to the South- 
ern Exposition, all the railroads in the country 
have agreed to transport exhibit freight at ordi- 
nary rates to the Exposition and carry it back free. 



On May 1st a fraction over one-half the availa- 
ble exhibit space had been assigned. Exhibitors 
who desire a wide range of choice should applv 
now, as experience of former years proves that 
delay always operates to disadvantage in this re- 
spect. 

Among other new featui-es will be a collection 
of novel and ingenious advertising devices. The 
collection will be arranged by the Exposition, and 
a general invitation is hereby extended for con- 
tributions to same. 

The articles can be sent by mail or express, 
charges prepaid. 



The arrangement of the Southern Exposition 
of 1886 will be entirely new. The Music Hall has 
been refitted, and the Art Gallery has been placed 
in the south nave of the main building. The last- 
named arrangement removes the objection so often 
made that visitors are drawn away from the ex- 
hibits by attractions far removed from the main 
building. . 



Attention is invited to the illustrated pam- 
phlet issued by the Southern Exposition which con- 
tains all the information that an exhibitor may de- 
sire. The man}' improvements that .have been 
added to the convenience of the Exposition build- 
ing are fully described in the pamphlet, and the 
successful results of other years, to both exhibitor 
and Exposition, are stated. 



Thus far each succeeding year has given 
prompter indications of the strong hold the 
Southern Exposition has on exhibitors. In 1883, 
the first application for space was in the middle of 
June; in 1884, about June 1st ; in 1885, on April 
4th; for 1886, over fifty applications had been filed 
on March 15th. In 1883, the first exhibit arrived 
less than thirty days before the opening; in 1S84, 
about the same time; in 1885, the first arrival was 
sixty days before the opening, while in 1886, sev- 
eral car-loads of exhibits arrived four months be- 
fore opening day, and a number of valuable ex- 
hibits were also in the main building, having 
been left over from 1885, to take part in the Ex- 
position of 1886. 



^$^ 



THE 



SouthEPi] Expositiorf 



LOUISVILLE, KY. 




VIEW OF MAIN BUILDING. 

CONTENTS. 

Page. 

The Southern Exposition .» 3 

A Bemarkable Circle — Map 5 

The City of Louisville — Map _ 7 

Location of Grounds — Map ■ 8 

View of Buildings — Illustration 9 

The Main Building — Plan U 

Interior Views, with Illustrations . 12 

The Electric Lighting — Illustrated 15 

The Machinery Department — Illustrated 17 

The Art Gallery — Illustrated 19 

A Central View — Illustration 20 

The Musical Entertainment 21 

The Musical Directors — Portraits 22 

Bules for Exhibitors 24 

Freight Bates 28 

Foreign Exhibits .. 28- 



r 



SOUTHERN EXPOSITION, 

AT LOUISVILLE, KY. 

1886. 

Opens August 28th, Closes October 23d. 





L 



The SauthGrn Exposition. 



The Southern Exposition at Louisville, Ky., is a corporation 
chartered by the Legislature of the State of Kentucky. The company 
was organized on October 30, 1882, and its affairs are managed by a 
Board of Directors composed of a president, five vice-presidents, and 
twenty-five directors. The cost of the property owned and fully paid 
for by the company is as follows: Land, $92,815.00; improvements, 
$251,646.32 ; operating machinery, $45,041.42; furniture, $7,110.96; 
making a total of $396,613.70. The company has other land and 
property under lease and hire, which make the aggregate value of 
property under its control and devoted to its use exceed $500,000.00. 

The exhibitions of the Southern Exposition have been, by far, the 
largest and most important ever held in the world without the aid of 
Government. Financially it has been more successful and has more 
to show for the expenditure of its money than any exposition in the 
world. To-day it has beautiful and convenient exposition buildings 
and grounds, with a main building of fifteen acres area, an average 
interior height of forty feet, and an exhibit space therein of six hun- 
dred and seventy-seven thousand four hundred square feet. The 
company owns every necessary appliance for a great exhibition, and 
in one week's time could be ready for the reception and placing of any 
number of exhibits. This is the only great exposition that has ever 
been fully and successfully lighted in every part at night by electric 
lights, and the electric light system is the largest single plant in the 
world. The exhibition hours are from 9 a. m. to up. m., and through 
several seasons the average daily admissions have been seventy-four 
hundred. 

No other exposition has ever offered so much to exhibitors at so 
little cost. No charge is made for space and no exhibit entry fee is 
charged. Exhibit freight is brought by rail, without transfer, to the 
doors of the main buildings, where, without cost to the exhibitor, it is 
unloaded and conveyed to the space assigned to the exhibitor, and 
when the goods are unpacked, the company carries away the boxes 
and cases, stores and protects them, and at the end of the exposition 
delivers them to the exhibitor and when they are packed conveys them 
to the railroad and loads them on the cars. In addition to this the 
company accommodates its exhibitors by advancing the freight charges 
on goods brought to its doors by rail. The Southern Exposition rec- 
ognizes the fact that the exhibitor is a part of the exposition, and does 
everything in its power to contribute to the comfort, pleasure, and 
profit of all its exhibitors. 

The Southern Exposition presents itself as an independent, self- 
sustaining, and successful institution, and it invites exhibits from all 
parts of the world. Its personal references are three thousand exhib- 
itors and a million and a half visitors, resident in various parts of the 
United States and foreign countries. 




DISTRIBUTION OF POPULATION BY DRAINAGE BASINS. 



Mississippi River 

Yazoo River 

Illinois River 

Rock River 

Wisconsin River 

Chippewa River 

St. Croix River 

Minnesota River 

Cedar River 

Des Moines River 

Ohio River 

Tennessee River 

Cumberland River 

Kentucky River 

Green River (of Kentucky) 

Licking River 

Kanawha River 

Monongahela River .... 

Alleghany River 

Miami River 

Scioto River 

Muskingum River 

"Wabash River 

Big Sandy River 



Area in 
Square Miles. 



1,240,039 

13,939 

37,558 
9,792 

11,520 
8,892 
7,164 

13,428 
7,416 

14,652 
201,720 

43,897 

18,573 
6,380 
7,800 
3,658 

11,630 
7,318 

11,437 
3,636 
6,480 
8,016 

31,505 
5,915 



Population. 



21,821,254 
374,542 

1,347,123 
485,578 
199,850 
79,412 
56,841 
193,557 
374,587 
349,349 

9,567,989 

1,243,774 
628,508 
246,427 
336,967 
221,477 
270,132 
413,294 
627.334 
398J83 
SK816 
500,746 

1,715,612 
109,402 



Population 

to 

Square Miles. 



17.5 
26.8 
35.8 
49.5 
17.3 
89 
7.9 
14.4 
50.5 
23.8 
47.4 
28.3 
33.8 
38.6 
43.2 
60.5 
23.2 
56.4 
54.8 
109.6 
59.2 
62.4 
54.4 
18.4 



The Southern Exposition 

A REMARKABLE CIRCLE. 



Within a radius of 300 miles of Louisville there are 11,000,000 
of people. That is, within a half-day's journey for the most remote 
of this vast population live one-fifth of the entire population of the 
United States. This 300 miles' radius, sweeping around Louisville as 
a center, traverses in every direction only land, and land occupied by 
a full population on every side. Such a circle about the most crowded 
seaport is half, and in many cases more than half, water. Such a 
circle further west embraces large areas of unpeopled lands and un- 
cultivated waste. Such a circle further north takes in the waters of 
the great lakes and the thinly-peopled lands of the far North. Such a 
circle circumscribed about Louisville not only holds within its circumfer- 
ence the largest population of any like circle around any city, but it 
embraces sections of all the various productive belts delineated on the 
census maps of productive areas. Every color indicative of peculiar 
production used on the census maps is found within the circumference 
described around Louisville by this remarkable radius, and hardly an 
appreciable section of this circle is without direct railroad connection 
with Louisville, whether it lies to the north, the south, the east, or the 
west. 

The shifting drift of population finally, in 1880, fixed its center 
in Kentucky. The more even expansion of the railroad system of the 
United States had extended its benefits to the South an,d South-west 
as well as to the West and North-west, and Louisville soon found that 
in addition to its natural central geographical position and its neighbor- 
hood to the center of the plane of population, it had become artifici- 
ally a great railroad center. No other city in America has such sur- 
roundings of population, products, railroads and excursion facilities. 
It is this radiating diversity of want and means that makes the 
Southern Exposition the best selling exhibition ever known to exhibitors. 

The following figures from the census report of 1880, show the 
population of the surrounding States, and the population of the parts 
of those States within the 300 mile radius referred to above : 

STATE. POPULATION. WITHIN CIRCLE. 

Kentucky 1,648,690 1,648,690 

Ohio 3,198,062 2,461,518 

Indiana, 1,978,301 1,978,301 

Illinois. '3,077,871 2,284,572 

Missouri 2,168,380 475,189 

Tennessee 1,542,359 1,411,025 

Mississippi 1,131,597 24,738 

Alabama 1,262,505 247,441 

Georgia . ^ 1,542,180 203,447 

West Virginia 618,457 241,622 

Virginia 1,512,565 108,923 

North Carolina i,399>75° 93>4 8 9 

Total 21,080,717 11,178,955 



THE SOUTHERN EXPOSITION. 

THE CITY OF LOUISVILLE. 

The city of Louisville is situated in north latitude 38° 17 7 , and in longitude 
85 c 45' west, upon an elevated plain on the south bank of the Ohio, in a great 
southern bend of that river. According to the census report of 1880, it is near 
the center of population of the United States, and geographically it occupies 
the middle point in the eastern half of the United States. 

Louisville is one of the most important railroad centers in America, and its 
geographical position so favors the advantage of its railroad connections that it 
is but one night in a sleeper from almost every important city in the United 
States. A more central point geographically, or one more accessible by easy 
travel, could not be found; and the fact that it stands on the border line be- 
tween the north and south, and between the east and west, makes it an appro- 
priate place for the several sections to gather and exhibit to each other the par- 
ticular products of their industry. 

Louisville is one of the most attractive cities in the country — situated on a 
plain seventy feet above the ordinary stage of water, with a splendid front of 
about ten miles for wharf purposes, and with an abundance of room for expan- 
sion. Its railroad facilities have greatly increased in the last few years, and it 
has long been the most prominent distributing point for the South. The streets 
are regularly and handsomely laid out, and the city is celebrated for the beauty 
of its private residences. The Exposition is so situated as to compel visitors to 
pass through the most attractive part of the city. 

The following report of weather conditions is furnished from the record on 
file in the office of the Observer of the Signal Service, U. S. A.: 

GENERAL SUMMARY FOR ELEVEN YEARS. 

Mean barometer 30.037 I Minimum temperature — 10 

Mean temperature 57.1 Mean rainfall 48.91 in. 

Mean number of days on which rain fell, 154 

Prevailing direction of wind South. 

Highest water in canal 44 f. 5 i. 

Lowest water in canal 1 f. Hi. 



Mean relative humidity 65.1 

Mean maximum temperature 97.1 

Mean minimum temperature —2.3 

Maximum temperature 104.6 



ACCOMMODATIONS FOR VISITORS. 

There is no city in the United States that, in proportion to its population, 
has the hotel and private accommodations for visitors that Louisville offers. 
The city of Louisville is a city of separate and spacious homes, and the exhibitors 
in the previous exhibitions of the Southern Exposition, who were residents here 
for many weeks, will bear testimony to the comforts and conveniences that were 
easily obtainable at reasonable rates. It was seldom during the crowded periods 
of the exhibition that visitors could not readily secure good quarters in con- 
venient localities, if they did not desire to stop at a regular hotel, or if the 
hotels were suddenly filled to their capacity. 

"While personal hospitality in all large cities is a matter mostly dependent 
upon some social connection or introduction, there is a certain cordiality, if not 
hospitality, in the reception of strangers that more or less marks the general 
character of a community. That quality speaks better in deeds than in words; 
but in urging strangers to come among us, it is not inappropriate to invite in- 
quiry on that score, because the manner of reception has much to do with the 
pleasure of a stranger's sojourn in any place. Whether one is to have a good 
time is an important consideration in determining where one is to go. 



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Fourth street is the great retail street of Louisville and is the most popular 
and fashionable promenade. At the southern end of the customary promenade 
and in the midst of the most fashionable residence part of the city, are situated 
the Southern Exposition Grounds. 

These grounds are accessible by horse-car lines from every part of the city, 
but their convenient location makes it an agreeable walk from the hotels 
and many residences. The Transfer Railway, which connects all the many 
railroads coming in to Louisville, runs along the south and west sides of the 
grounds, and has a switch running to the south doors of the main building. 
The company also has a passenger railway station near the west main entrance, 
so that travelers from any point can be landed at the Exposition entrance. 

The Exposition grounds are less than a mile south of Broadway, and be- 
tween the grounds and Broadway, extending east and west, is almost the entire 
residence territory of the city. The most fashionable quarter of the city is 
the territory adjacent to and extending north several blocks from the Ex- 
position grounds. As the electric lights are turned down at night, it is no 
uncommon thing to see thousands of persons starting away on foot for an easy 
walk to their homes. Many exhibitors find homes within a few blocks of the 
Exposition, and seldom make use of the horse-cars. Fifteen or twenty minutes 
by horse-car takes strangers to the most distant hotels on the most crowded 
nights. No city in America offers more conveniences of every kind to visitors 
than Louisville. The hotels have long been celebrated and gave character to 
the town among tourists before Louisville became the important railroad, com- 
mercial and manufacturing center it now is. 



IC 




VlHVd-IVa-LN30 

■ J~M~L 



xaaxxsr-y, 



TIie Southern Exposition. 




THE MAIN BUILDING. 

The main building of the Southern Exposition is one of the handsomest 
structures of the kind ever erected and is particularly well adapted to its pur- 
poses. At each corner, and in the middle of each front, is a tower-like building 
75 feet square and about the same height. The four courts in the middle of the 
building are 100 feet apart, thus forming in the center a cross, with north and 
south naves each 240 feet long by 100 feet wide, and a transept 630 feet by 110 
feet. The whole of the roof over this cross is 65 feet high. The courts leave 
on their exterior sides four grand divisions of the building ; those running north 
and south being 920 feet by 150 feet, that on the north, running east and west, 
being 630 by 150, and that on the south being 630 feet by 210 feet for half the 
distance and 150 feet wide for the remainder of the distance. The ordinary 
height of these parts of the building is 45 feet, while over the galleries it rises to 
65 feet. The building is two stories high, the second story opening into the gal- 
lery. Down the middle of each section of the building is a continuous skylight, 
on each side of which, at a proper distance, extend successive skylights at well- 
adjusted intervals. In making the tour of the building the visitor passes under 
75,000 panes of glass. 

PLAN OF GROUND FLOOR. 

The opposite cut represents the ground plan of the main building, which is 
920 by 630 feet. The machinery department is in the south, and is indicated by 
lines of shafting. The admission entrances are on the east and west sides, 
through eight turnstiles, which have registers attached. The north entrance 
communicates with the park. The interior of the building is remarkably well 
lighted, and there is not a dark corner in any part of the vast structure. The 
four courts represented in the cut afford ample ventilation, and, with their fount- 
ains and grass-plots, are pleasant places of resort. The music hall is situated 
between thetwo east courts, and is 240 feet long by 100 feet wide. At its north end 
is a stage of graceful design, in which the great bands are seated, and which 
throws the sound of the music about 700 feet to the south end of the nave. At 
the south end of one of the south courts there is a pump-tank 70 by 30 feet, into 
which powerful pumps throw jets of water. South of the building are the 
boiler-houses and saw-mill buildings. A broad gallery runs entirely around the 
inside of the building, and in this gallery are placed the Executive offices over 
the east entrance, the press room at the north, and the exhibitor's assembly room 
at the west entrance. The railway passenger station — not shown in the cut — is 
opposite the west entrance, and here the excursion trains are landed. Lines of 
horse-cars land passengers at all the entrances. The railway track, not seen in the 
cut, delivers freight at the south door. At each of the entrances are waiting 
rooms for ladies and gentlemen. At the north entrance is the police office, 
where may be left reports of missing children or lost articles, or any informa- 
tion obtained. The mode of admission is by deposit of a silver piece or a rail- 
road coupon admission ticket at the turnstile, through which the visitor passes. 
Inside the grounds will be found restaurants, lunch-counters, saloons, and all the 
usual privileges that minister to the wants of a hungry and thirsty crowd. The 
gates are opened for visitors at nine o'clock in the morning, and are closed at 
night when the crowd gets out, after the slowing down of the electric lights, at 
about half-past ten o'clock. 



12 




The Southern Exposition. 

THE INTERIOR VIEWS. 



The general idea carried out in the arrangement of the exhibition is the 
illustration of the methods and products of industry, from the simplest to the 
most intricate machine, and from the raw material through the various processes 
to the most highly-finished manufactured articles. For this purpose the main 
building is arranged in several general departments with as much definiteness 
as the convenience of exhibitors will allow, but with enough certainty to guide 
the visitor. The north end, a section 630 x 150 feet, is designed for the display 
of natural products; of course, in State and other large collective displays it is 
impossible to separate entirely such products from manufactured goods but as 
near as may be, the north section is devoted to the products of the earth. A 
full page view of this section is given, as it appeared at the Southern Exposition 
of 1885. The view is from a photograph taken when visitors were not present. 
In examining it, the spectator is supposed to be in the north-east gallery, and 
to be looking west. The section thus presented communicates on the west side 
with a section 300 x 150 feet extending south, in which are displayed agricultural 
implements, vehicles, still agricultural machinery, and kindred objects, the gen- 
eral idea being to pass from the department of natural products into a depart- 
ment containing the various implements and means that may be used in tilling 
the soil and separating and transporting the products of the earth. The pro- 
longation of this section, 300 x 150 feet into the machinery department, presents 
agricultural machinery, mills, and displays of like character in motion. The 
southern end of this extension communicates toward the east, with another 
section of the machinery department extending 300 x 150 feet, and prolonged 
beyond this by a section 3C0 x 200 feet to the east side of the main building. 
This last section is presented in a full page illustration, giving a view of about 
one-third of the machinery department as it appeared in 1885 In the section 
thus shown, are placed the heavier machinery, showing the generation of steam, 
and application of motive power and similar features, and here is placed the 
generating plant of the electric light system. This section, again, opens at its 
east end into a section running north 300 feet by 150 feet, in which is congre- 
gated the light-running, and textile fabric machinery. Passing on toward the 
north, the visitor enters a section of corresponding dimensions in which are 
displayed manufactured goods of every kind. Thus by starting at the north- 
east corner of the main building, and making the tour of sections on the four 
sides, the visitor passes in review the products and processes of industry, from 
the roughest raw material to the finest manufactured goods. 

The sections described above are on the outside of the interior cross formed 
by the four courts, which are delineated in the illustration of the ground-floor 
plan. The north arm of this cross, 240 x 100 feet, is the music hall, and the 
south arm is the art gallery, of like dimensions. The transcept is 600 x Ho 
feet, and is devoted to miscellaneous displays. This section is illustrated by a 
full page view of its appearance at the Southern Exposition of 1885. 



H 




^Fh© Southern Exposition. 



THE ELECTRIC LIGHTING. 

Few visitors who observe the electric lights in 
the Southern Exposition think of the vast space 
which has to be illuminated. There are thirteen 
acres under roof, every foot of which has to be 
lighted. This is done by a system of are and in- 
candescent electric lights, which furnish over a 
million candle power, that is, it would require a 
million candles to be lighted every night to furnish 
the same amount of light. The electricity is generat- 
ed in seventeen dynamo machines, which are run by 
eight engines, representing 850 horse-power. The steam 
required for these engines is furnished by four batteries 
of boilers. After the visitors leave at night a circuit 
of light is turned on for police purposes, which runs until 
after daylight. The outside of the buildings and the 
gate-houses and boiler-houses- are similarly lighted. Visi- 
tors should not fail to examine the electric light plant at 
the south end of the Main Building, and the engines and 
boilers, as they constitute the largest electric light single 
plant in the world. 

The Southern Exposition, except for the great impor- 
tance of its other features, might be considered an elec- 
trical exhibition. The illuminating system for practical use and convenience* 
the representative displays of light by systems placed on exhibition, the re- 
quirements of displays requiring electric power, make the Southern Exposition 
bring within the area of its boundaries more electricity than has ever been 
generated and expended on any equal space anywhere in the world. 

No large exposition had ever been opened at night, until the Southern Ex- 
position inaugurated that feature at its first exhibition in 1883. The attempt at 
the World's Exposition at New Orleans to follow this example was not success- 
ful, and resulted in hardly more than police light from the electric light systems 
there tried. The Southern Exposition lights up all its grounds and buildings, 
and in brilliancy of light as well as attendance, the evening is the most 
agreeable time for seeing the exhibition. Visitors who come in during the day 
are well repaid for waiting to see the gradual unfolding of the hundreds of 
great lights that are turned on as the night approaches. It is a common prac- 
tice for parties to go to the Exposition for this purpose, arranging to take their 
supper at one of the places for refreshment in the evening sun-light, and thence 
pass in to the dusk of the building to watch the expansion of the electric light. 





i6 




*7 

Southern Exposition. 

MACHINERY DEPARTMENT. 



The area of the Machinery Department of the Southern Exposition is as 
follows : 

Section 1, 240 x 150 36,000 sq. feet. 

Section 2, 300 x 200 60,000 sq. feet. 

Section 3, 300 x 150 45,000 sq. feet. 

Section 4, 240 x 150 36,000 sq. feet. 

Total 177,000 sq. feet. 

In section 2 is a pump tank 60 x 30, with a capacity of 57,000 gallons, 
and with convenient steam connections or shafting for pumps. 

The shafting is run in double lines giving the following lineal dimensions: 

East side 264 feet 

264 528 feet. 

South side 220 

216 436 feet. 

West side 280 

272 552 feet. 

Total 1,516 feet. 

The boiler houses are situated at the south end of the main building. On 
the east side are three batteries of four boilers each, and on the west side one 
battery of four boilers, making sixteen boilers, 42 inches by 24 feet. The en- 
gine power is furnished by engines selected each year so as to give variety to 
the engine display and opportunity to the different engine builders. The power 
usually required is from 1,000 to 1,400 horse power to drive the electric lights 
and the machinery exhibits. 

A switch from the Louisville & Nashville Railroad comes into the grounds 
at the south end and delivers freight at three platforms opposite the receiving 
doors. These platforms are connected by inclined planes with the main floor, 
and this makes the handling of freight a comparatively easy matter. The hand- 
ling of exhibit freight is one of the most difficult problems in the management 
of an Exposition. Those who have been subjected to the obstacles and delays, 
and the great expense encountered elsewhere appreciate the facilities provided 
by the Southern Exposition. During each of the several seasons of the exhibi- 
tion more than a thousand car-loads have been brought to the receiving plat- 
forms without a single blockade or delay in the prompt delivery of the goods on 
the designated space. From the heaviest to the lightest article, everything that 
arrives at the doors is speedily, carefully, and safely carried at once to the ex- 
bihitor's particular place. 

The Southern Exposition seems to be particularly well situated for profita- 
ble exhibiting of machinery. At the end of one season, when the subject was 
traced up, it was found that out of 600 car-loads of machinery coming from the 
East, only 100 car-loads went back to their original place of shipment; the bal- 
ance all having been sold during the exhibition, and at the close shipped to the 
purchasers. The reason for this is explained in the accompanying description, 
entitled "A Remarkable Circle," explaining the peculiar relation of the Exposi- 
tion to the various areas of different productions as delineated on the census maps. 
In this connection attention is invited to the accompanying view of section 
2 of the Machinery Department as it appeared at the Southern Exposition of 
1885. This view is only of one-fourth of the Department, and was taken from 
the gallery which runs around the entire inside of the main building. 




HENRY MOSLER. — THE LAST SACRAMENTS. — (60X44.) 

In 1885 the Southern Exposition at Louisville, Ky., subscribed one of the pre- 
miums for the Prize Fund Art Exhibition in New York. The above was awarded a 
$2,500 prize, and was drawn by the Southern Exposition. 



19 

Vh© Southern Exposition 



THE ART GALLERY. 



As an art exhibition the Southern Exposition has never been excelled in 
America. The Art Gallery of 1883 was by far the finest collection of paintings 
ever to that time offered to the public anywhere in this country. In 1884, the 
gallery maintained its high character, and an effort was made to give promi- 
nence to the works of American Artists. 

In 1885, the First Prize Fund Art Exhibition was held in New Tork in 
April and the large prizes offered, and the reputation of the exhibition com- 
manded the highest work from American studios, and the best paintings of 
American artists abroad. The prizes were provided by the five leading art 
cities of this country, and the Southern Exposition, representing Louisville, 
offered one of the prizes, and thereby became entitled to one of the five prize 
paintings. The splendid painting thus secured is now in the Polytechnic Insti- 
tute of Louisville. By the terms of agreement made with the American Art 
Association, in connection with the Prize Fund Exhibition, the Southern Expo- 
sition secured the exhibition in its Art Gallery of all the prize paintings, and 
the entire collection presented in New York in April of that year. 

The Second Prize Fund Art Exhibition of America was fixed for April, 1886,, 
and the Southern Exposition again became a subscriber for one of the prizes,, 
and thereby, under a special agreement, became entitled to the exclusive right 
to have the entire collection on exhibition during the full period of the Expo- 
sition of 1886, beginning August 28th and ending October 23d. In addition 
to the Prize Fund collection thus secured in each of these years, the American 
Art Association through the skill, supervision, and excellent judgment of Mr. 
Charles M. Kurtz, the director of the Southern Exposition Art Gallery from its 
inception, obtained a large number of paintings belonging to private owners 
or still in the possession of artists, which were added to the collection. 

It will from this be seen, that whatever is best in American Art that can 
be brought out in New Tork through the inducements of the Prize Fund Ex- 
hibitions, and whatever is available from private collections through the power- 
ful influence of the American Art Association, is brought to the Southern Ex- 
position to fill the Art Gallery. By liberal expenditure of this kind, and by 
participating in the endeavor to promote American Art, the Southern Exposi- 
tion is enabled to present each year something more than the scant and poorly- 
selected collections of paintings, that are conventionally denominated "art galler- 
ies" in the ordinary American expositions. The Southern Exposition obtains 
the best art, as it does the best music every year, and thus has it in its power to 
present the successive evidences of the development of art in our country. 

The inconvenience of having the Art Gallery at such a distance as in 1883, 
'84, and '85, was obviated in the preparation of the Exposition of 1886, by 
arranging a new Art Gallery opposite the music hall. This arrangement adds 
very much to the attractiveness of the art collection, and very much increases 
the brilliancy of the ensemble of the Exposition. It also gives much satisfac- 
tion to exhibitors, who have complained that the attraction of the Art Gallery at 
such a distance drew too many people from the main building. 








■ft 



I 



111 • it" 1 I I , I, " ! " 










I 







21 



TIie Southern Exposition. 



ITS MUSICAL ENTERTAINMENT. 



The Southern Exposition at Louisville, Ky v was the first institu- 
tion of its kind to offer visitors the best concert music that could be 
obtained. During the whole of each season it provides every day 
two concerts to which visitors have free access. These concerts are 
given by musical organizations that would command large audiences, 
as independent entertainments, in any city in the United States. 

In 1883 and 1884 the famous military bands of Gilmore and 
Cappa were engaged. In order to diversify the musical entertainment 
and to meet the earnest demand for both orchestral and military mu- 
sic, Damrosch's orchestra and Cappa's band were engaged in 1885. 

The orchestral music met with so much success, and the variety 
thus offered was so generally approved, that for 1886 a still bolder 
venture was made in this direction and Damrosch was again engaged, 
but with his organization augmented in force to the full number of his 
Grand Orchestra, of sixty-two members, from the Metropolitan Opera 
House of New York, and Cappa, with his greatly-improved and 
strengthened military band, was re-engaged. The magnitude of such 
an undertaking as an incidental part of the attractions of a great ex- 
position may be inferred from the fact that the Southern Exposition, 
during its several seasons, has devoted the aggregate sum of $[07,220 
in money for payment of the musicians of these celebrated musical 
organizations. A series of several concerts by Damrosch's orchestra 
would be considered an important musical event anywhere in the 
world, which would not only attract large and cultivated audiences at 
the highest concert prices for admission, but would be made the sub- 
ject of general and widespread remark and notice. 

At the Southern Exposition of 1886 Damrosch, with this full 
grand orchestra, gives forty-eight consecutive concerts free to every 
visitor. So valuable is the opportunity thus afforded, considered by 
lovers and students of music, resident in Louisville or who come for 
the purpose to reside in Louisville during the period, that hundreds of 
persons holding Exposition season tickets never miss a single con- 
cert. The effect of these long-continued musical treats has been to 
make Louisville the musical center of the West and South, and to give 
conspicuous importance to the Southern Exposition Spring Musical 
Festivals. 

The Music Hall of the Southern Exposition is one of the most 
convenient and commodious in America. Its acoustic properties are 
admirable, and at night it is brilliantly illuminated by electric lights. 



Southern Exposition 



THE MUSICAL DIRECTORS. 




w 



ALTER DAMROSCH was 
born in Breslau, Silesia, where 
his father was conductor of the opera 
in January, 1862. He was nine 
years old when the family settled in 
New York. He went to school there un- 
til he was sixteen, from that time on giving 
up the greater part of his attention to 
music. While he attended school pretty 
regularly in his schooling days, much of 
what he acquired outside of his specialty 
came to him through the influence of re- 
fined home surroundings. His father was 
a man of great culture. He was not, ac- 
cording to the general belief, a doctor of 
^Iflfj' » music, but a doctor of medicine. Young Damrosch's musical 
studies were pursued under his father. Liszt was a firm friend of 
Dr. Damrosch, and took great interest in his friend's son, giving him many 
valuable suggestions. At one time young Damrosch intended to become a 
pianist. But find- 
ing, as he himself 
says, that he could (fr/,s 2%\\ 
not attain the 
highest rank 
that branch of the 
profession, he 
abandoned the ''11|| 
idea; not, however, be 
fore he had acquired 
considerable technical pro 
ficiency. After awhile his father 
intrusted the baton to him durin 
one rehearsal of Bach's " Passion 
According to St. Matthew." After the 
death of Dr. Damrosch, Walter Damrosch 
came the director of several musical societies, and the assistant director of the 
Metropolitan Opera House, in New York. His engagement at the Southern 
Exposition of 1885 extended his reputation, and was followed by a successful 
year in New York. His re-engagement with a full orchestra of sixty-two per- 
formers for the Southern Exposition of 1886 was a further testimonial of merit 
and popularity. 




Trie Sou.thi.ern. Exposition. 

THE MUSICAL DIRECTORS. 

Signor Cappa was born in 1834 at Alessandra, that old town famous for two things in that 
sunny land's history. It has a celebrated fortress which has made it often called the Key to 
Italy, and it is. famous for producing a wine of most exquisite vintage. A better can not be 
found in Italy, and it is to other wines what the Fountain of Trevi, so lovingly dwelt upon by 
Hawthorne, is to other waters 

His father had been a soldier of fortune, having followed the eagles of the first Napoleon 
through the horrors of that awful Russian winter which so few of that magnificent army sur- 
vived. The senior Cappa rose to the rank of Major, but a bullet wound in his leg was received on 
the retreat from Moscow, and he died when his boy was but four years of age. Four yeais later 
t he child began the study of the rudiments of music, and when ten years old he begau playing 




upon the trombone, his favorite instrument to this day. His father's profession gave him the 
right to enter the Royal Academy at Austi, and here he matriculated in his tenth year. 

Five years later the boy went out from the academy. Though only fifteen years old he en- 
listed in the army as a musician, becoming the trombonist for the Sixth Lancers. He remained 
with that regiment six years, and then enlisted on the United States frigate Congress, at Geneva. 
At the close of a two years' cruise he landed in New York, and for the last five and twenty years 
of his life he has been a good American citizen. He married a daughter of the land of his adop- 
tion, and they have six children. 

Cappa has been connected with the Seventh Regiment Band for over twenty-three years. 
He was first a trombone soloist, and then a player upon the euphonium, which had just been in- 
troduced. Upon the latter instrument he was reputed in his day to be the finest performer in 
America. The trombone was and is his favorite, however. He has been bandmaster since 1881. 

The N. Y. Seventh Regiment Band is the most famous military band in America, and when 
it gives concerts in New York, it draws immense audiences. At the Southern Exposition it gives 
two concerts each day in the grand music hall, in the main building. 

Mr. Cappa has been engaged at the Southern Exposition during four seasons. He and his 
band are very popular, and are always warmly welcomed in Louisville, and by the crowds of visi- 
tors to the Southern Exposition. 



24 



Southern Exposition 



AT- 



LOUISVILLE, lECY. 



RULES AND REGULATIONS FOR EXHIBITORS. 

1. Each person who "becomes an exhfbitor therehy acknowledges and un- 
dertakes to observe the rules and regulations established for the government of 
the Exposition. The right to alter and amend all rules is reserved. 

CHARGES. 

2. No exhibit entry fee will be charged, and there will be no charge for 
space. 

3. The price of the exhibitor's season admission ticket will be five dollars, 
and in the event of change in the personal attendance on an exhibit, such ticket 
will be transferred to the new attendant. These tickets will be sold only to 
exhibitors making a display for themselves and their bona fide attendants. The 
right is reserved to cancel any such ticket wrongfully obtained or misused. 

4. A fee of five dollars will be charged an exhibitor who enters all or any 
part of his display for competition. This does not mean a fee for each article 
or each class of articles entered for competition, but only one fee for each exhib- 
itor to whom an award might be made. Until the fee is paid an exhibitor will 
not be listed for competition, and after it is paid the exhibitor can not withdraw 
from competition. 

SELLING PRIVILEGE. 

5. Exhibitors will be allowed to take orders for goods delivered elsewhere 
than from the Exposition grounds without charge. But an exhibitor may vend 
articles deliverable on the grounds only under special agreement with the Ex- 
position Company. "Written application must be made for permit to sell, and 
the articles must be specifically enumerated. The charge for the privilege of 
selling will be a stated sum payable in advance in cash, and will not be a com- 
mission on sales. 

ASSIGNMENT OF SPACE. 

6. Assignment of space will be made as rapidly as possible after reception 
of the application. "With due regard to the general arrangement of the exhi- 
bition, the first applicants will have first choice of space. Assigned space not 
occupied by the opening day will be liable to forfeiture and assignment to other 
applicants. 

sAipmeNt of goods. 

7. To insure prompt delivery to space, all invoices, boxes, and packages 
must conspicuously have on them the name of the exhibitor and the location in 
buildings. The address should be to " The Southern Exposition, Louisville, 



25 



Ky." The railroads deliver freight at their respective freight depots in Louis- 
ville. A transfer railway connects all these depots, and runs a switch into the 
Exposition grounds to the doors of the main building. The cost of this transfer 
to Exposition is two dollars per car. Hauling from depots to Exposition is from 
seventy-five cents to two dollars a wagon-load. 

RECEPTION OF GOODS. 

8. All articles arriving at the doors of the buildings by rail, wagon, or 
otherwise will be received by the Exposition Company, and, without charge, will 
be delivered on the space granted, the boxes removed and stored, and at end of 
the Exposition returned, and, when packed, redelivered on cars or wagons at 
the doors for shipment. Exhibitors are expected to unpack and pack their own 
exhibits. 

9. Articles in any way dangerous or offensive will not be admitted to the 
Exposition. 

10. All steam power and heavy machinery must be received ten days 
before the opening day. Lighter machinery may have three days before the 
opening. All machinery must be in place and ready for running when the 
Exposition opens. 

WtiL&T EXHIBITORS MUST PROVIDE. 

11. Exhibitors must provide, at their own expense, all platforms, show-cases, 
shelving, counters,*railings, fittings, and other conveniences and appliances they 
may need 

12. Exhibitors must place around the space allotted to them, along and 
within the boundary line of their space, railings of approved design. No rail- 
ing will be allowed to project beyond the space, or to be set back so as to widen 
the public passage-way. The right is reserved to regulate the height and posi- 
tion of partitions, so that adjacent exhibits will not be placed at serious disad- 
vantage. 

13. All arrangement of articles and decorations must be in conformity 
with the general plan adopted by the Exposition Company. 

14. Signs must not project over the aisles, nov be placed so as to obscure 
adjacent exhibits. The size of all signs will be subject to approval. 

15. If other foundation than two (2) inch dressed floor, spiked on 3x4 
stringers bedded flush, giving continuous earth bearing, is required, it will be at 
exhibitor's expense. The floor may be cut, when necessary for foundations, on 
written permit from the Exposition Company. 

SPECIAL RULES FOR MACHINERY. 

16. Exhibitors of Machinery are required to furnish their own countershafts, 
hangers, belts, belt-shifters, etc. The necessary quantity of water, steam, or steam 
power will be supplied gratuitously. The main line of pipe for steam, water, 
and sewerage is laid by the Exposition Company, but exhibitors must supply 
all connecting pipes. Joints will not be permitted, on steam or water pipes over 
thoroughfares. 

17. The exhibitor of machinery must furnish plat and elevation of his pro- 
posed exhibit or group of exhibits drawn on the least practical scale, with all 
important measurements plainly marked, including space between each part of 
a group of exhibits, and indicating direction from which power is wished. The 
exhibitor may retain original sketch and send the Exposition Company an ac- 
curate copy or tracing of the same. Main lines of shafting will be speeded at 
two hundred (200) per minute. They are constructed telescope form each way 
from driven section at center, or diminishing in size from four inches at center 
to two and one-half at each end. If desired, the Exposition Association will 
furnish pulleys for main line shafts to exhibitors at actual cost, provided they be 



26 



so ordered on return blank at time of formal application for space. If pulleys 
for main lines of shafts be furnished by exhibitors, they must be made in halves, 
well balanced and set screwed. If to be so furnished, the exhibitor will be 
furnished with size of line shaft at the section where space is assigned to him. 
Such pulleys must be plainly marked with the exhibitor's name and must be 
received in due time. The number of horse power required must be given for 
each exhibit and total power for a group of exhibits in one name. 

EXPOSITION NOT LIABLE. 

18. Exhibitors are expected to insure and take care of their own property. 
The Exposition will take precaution for the safe preservation of exhibits, but it 
is a part of the contract with exhibitors that the Exposition Company will in 
no way be responsible for damage or loss of any kind, or accidents by fire, water, 
leaks, or otherwise, however originating. 

REMOVAL OF ARTICLES. 

19. No article on exhibit can be removed except on written permit, and no 
such permit will be issued except on certificate of the cashier that there are no 
unpaid charges for freight, etc., against the applicant. After the close of the 
Exposition, al] goods and fixtures must be removed as rapidly as possible. 

APPLICATION FOR SPACE. 

20. Application for space may be made on blanks, which will be furnished 
by the Southern Exposition on request, or may be made in writing in the fol- 
lowing form: 

To the Southern Exposition, Louisville, Ky.: 

Application is hereby made for an allotment of Space for the following 
named exhibit, subject to prescribed rules and regulations : 

DESCRIPTION OF ARTICLE. 

(If several large articles or machines, describe each.) 

PLAN OF EXHIBIT. 

(General plan of grouping — counters, show cases, arches, pyramids, 
decorations, furniture, etc.) 

KIND OF SPACE DESIRED. 

(Ground floor, gallery, outdoor uncovered space, floor space, wall space or both, 
number of fronts desired to be shown.) 

DIMENSIONS OF SPACE. 

(State exact size of exhibit), without including allowance for passage. As to 

whole space desired, state length, breadth, number of 

square feet, and height required.) 

POWER REQUIRED. 

(State number of machines, actual horse power required for each, total 
horse-power for group, diameter of steam or water pipes, diameter of discharge 
or drain pipes, number of driving pulleys. State diameter, width of faces, and 
revolutions of each driving pulley. The main lines of shafting are speeded at 
200 revolutions per minute.) 

NAME OF MANUFACTURER OR PRODUCER. 

(State correctly and legibly.) 

NAME OF EXHIBITOR. 

(State name of person, firm, or company in whose name the exhibit is to be 
entered. It is important to give the correct name here, as in this name the 
exhibit will be catalogued and the prize awarded if successful in competition. 

POST-OFFICE ADDRESS OF ABOVE. 

(This means the address of the exhibitor as described above.) 



27 



NAME OF AGENT IN CHARGE. 

(This means the name of the responsible agent who will have charge of the 
care and management of the exhibit.) 

COMPETITION. 

(State whether to be entered for exhibition only or for competition. In lat- 
ter case, state that the competition entry fee of five dollars is inclosed with 
application.) 

OBSERVANCE OF RULES. 

State as follows: "In making the foregoing application the undersigned 
promises to observe all rules that may be prescribed by the Southern Exposition, 
reserving the right to appeal to the Board of Directors in case of any contro- 
versy." 

Place and date. Signature of applicant. 

RULES OF AWARD- 

21. There is but one grade of award which is the " Diploma of Honor/ 
Selected jurors make recommendation to the Board of Directors, and that body 
in its discretion confirms the award. The following rules govern the award: 

Rule 1. Recommendation for award shall be made on the printed cards 
furnished for that purpose. 

Rule 2. No exhibitor can be a judge in the group in which he exhibits. 

Rule 3. The duplicate entry card filled out by the exhibitor and filed with 
the Secretary, will be placed in the hands of the judges, and they will confine 
their examinations to the articles so named and described. 

Rule 4. No complaint concerning any award or action of the judges will 
be considered unless it is made in writing and charges willful unfairness on the 
part of a judge, and is accompanied by an affidavit setting forth the facts. 

Rule 5. After signing their recommendation for award, the judges will 
file the same with the Secretary for submission to the Board of Directors. 

Rule 6. Judges have no right to reveal their award until the same is filed 
and certified by the Secretary. The Secretary will give a transcript of the 
award to the successful competitor, and thereupon he may attach a badge to the 
article, with the words, "Premium, Southern Exposition." 



The exhibition hours are from 9 a. m. to 10 p. m., and exhibitors are expect- 
ed to keep their exhibits open during those hours. The running hours for ma- 
chinery are from 10 a. m. to 12 m., from 2 p. m. to 5 p. m., and from 7 P. M. to 
10 P. M. 




28 

Fp@igl?t Incites. 



Circular No. 749— Joint Executive Committee. 



Trunk Line Commission, 
346 Broadway, New York, Feb. 5, 1886. 

RATES ON EXHIBITS. 

Application for some concession in rates on exhibits hav- 
ing been received from the Southern Exposition, to be held 
in Louisville, from August 28, 1886, until October 23, 1886 : 
It is hereby announced that on all exhibits forwarded to this 
Exposition, full tariff rates shall be charged, but that such 
exhibits, if unsold, and reshipped within thirty (30) days after 
the close of the Exposition, will be returned free by the roads, 
members of the Joint Executive Committee, who carried the 
same, upon presentation of a certificate signed by the proper 
officers of the Exposition, to the effect that the shipments are 
unsold exhibits which have paid full tariff rates one way ? 
such certificate to be attached to the manifest of each ship- 
ment. 

C. W. Bullen, N. Guilford, 

Secretary. Convm'r Freight Dept. 



Foreign Exhibits- 

Treasury Department, Office of the Secretary,. 
Washington, D. C, April 14, 1886. 
Surveyor of Customs, Louisville, Ky. : 

Sir : In accordance with the recommendation contained 
in your letter of the 10th instant, you are hereby authorized 
to adopt in regard to the storage, exhibition, and sale of for- 
eign articles at the Southern Exposition to be held at your 
city, the course indicated in the Department's instructions, 
relating to the Exposition of 1885. 

Respectfully yours, 

C. S. Eairchild, 

Acting Secretary, 



2 9 



The Southern Exposition, 



The following extracts are made from letters from various classes of exhibits, 
for the purpose of showing the advantages of the Southern Exposition at Louis- 
ville, Kentucky* as an advertising medium. Many gratifying letters have been 
received by the Exposition, but the following extracts are only from those who 
mention specifically the advertising benefit received: 

The Michigan Carbon Works' Fertilizers, Detroit, Mich. — We have had displays of our goods at 
all the principal Expositions held in the United States for ten years past. Most of them, espe- 
cially Philadelphia and New Orleans, have been of great service to us, but the late Exposition 
at Louisville promises greater reward than any previous one we have attended. Louisville is a 
central point, visited by both Northern and Southern people, especially by business men, who 
are wide awake, keeping up with the age. So, from a selfish and business point of view, I most 
cordially urge that Louisville keep the Exposition flag flying, and that she have another just as 
often as she can. I trust, also, that the great International Fair, to be held in 1892, will be lo- 
cated in Louisville, as the most central and suitable in every respect. 



The Buckeye Engine Co., Engines, Salem, 0. — We deem it due your Exposition to make the 
following statement : Our company exhibited our automatic engine at your Louisville Indus- 
trial Exposition (which we understand your Exposition is successor to) in 1878, and every year 
thereafter, including your Exposition in and up to 1885, which has proven to be the cheapest 
and best advertisement we have made during this period. We have either sold the engine on 
exhibition before closing, or received sufficient orders to fully justify all expenses, and has been 
the means of introducing our specialty generally south of the Ohio river, procuring us a large 
number of oi'ders, which we had not been able heretofore to reach otherwise. 



Hawaiian Government, Dr. J. Mott Smith, Commissioner. — The Southern Exposition of 1885, ac- 
cording to my experience with the Hawaiian exhibit, was a satisfactory one. The management 
was prompt, courteous, and disposed to give every facility and possible convenience to exhib- 
itors for the display or sale of their goods. 

I found the buildings large, commodious, and thoroughly adapted to exposition purposes, 
easy of access from the city, and well attended by the public during its continuance. The 
Southern Exposition, appears to me, has now the facilities, means in hand, and reputation 
which will enable it to bring its future displays in contact with a large public, and both in an 
educatory and advertising way, to be of large benefit to its visitors and its exhibitors. 



The Pioneer Silk Co., Silk Throwsters, Paterson, N. J. — This company having been exhibitors 
at the Southern Exposition, held in your city this fall, we desire to inform you of our experi- 
ence of the favorable result. The publicity given to the quality of our manufactured goods has 
not only been the means of increasing our trade with our former customers, but has also been 
the means of introducing them to the notice of a large circle of buyers we had not hitherto 
been able to reach, indeed, we should never have received recognition from, except through the 
medium of the Louisville Exposition. We would, therefore, cheerfully add our testimony to 
many others to the importance and usefulness to all who desire to avail themselves of so valua- 
ble an opportunity as the Exhibition presents. 



Henry McShane <t Co., Bell Foundry, Baltimore, Md. — Our past experience as exhibitors at 
your Exposition has been of a very gratifying nature. We consider it a most excellent way of 
advertising the resources and abilities of the Southern States, and owing to the excellent geo- 
graphical position of Louisville, and the many Northern visitors thereby attracted to notice 
these things, also an excellent way of more closely cementing the friendly feeling of the people 
from all sections of the country. 



30 

Messrs. Wm. P. Warner & Co., Chemists, Philadelphia, Pa. — We take pleasure in expressing 
our appreciation of the advantages to the exhibitor of the Southern Exposition at Louisville. 
The perfect and successful management contributed to make this success and to merit a contin- 



The Empire Drill Co., Grain Drill, etc., Shortsville, N. Y. — The past year is our first experience 
in attending your Exposition, and we are much pleased with the results. We have made many 
sales and have brought our goods to the notice of many people whom we could not have reached 
without greater expense by other methods. You can certainly count on us for 1886. 



Maj. C. B. Turrill, Manager Southern Pacific Railroad Exhibit. — I feel that the interest evinced 
by visitors to the Southern Pacific Company's display of the productions of California was in a 
very large manner due to the thorough manner in which you advertised the various displays in 
the Exposition. I found the attendance good, and look upon the Southern Exposition as a par- 
ticularly advantageous place for making exhibits. 



Lane & Bodley Co., Engines, Cincinnati, Ohio. — Having attended fairs and expositions for many 
years, we have had many instances of the good effects of exhibition, many years after, and have 
no inclination to measure the value of an exhibition by the consummation of sales on the spot. 
The location and aggressive management assured, the value to an exhibitor of such an Exposi- 
tion as yours can hardly be overestimated. 

Messrs. Crane Brothers, Booh and Ledger Paper, Wes/field, Mass. — As exhibitors of 1885, we take 
pleasure in saying that we received at your hands every attention and help to make it pleasant 
for us. We most heartily recommend the Southern Exposition to exhibitors as one of the best 
means of bringing their manufacture and goods before the great South. The managers we 
endorse as Southerners and business men. 

Vail Brothers, Ideal Tooth Poivder, Philadelphia, Pa. — It gives me pleasure to state to you that 
our connection with the Southern Exposition of 1885 was, we consider, one of the best, if not 
the best, advertising medium we could have had in your section. I attribute it greatly to the 
manner in which your Exposition was conducted. From the time our exhibit entered your 
Exposition until we took it out, our business transactions were the pleasantest. Hoping that 
you may have a grand success during your season of 1886 ! 

Mr. P. Bannon, Sewer Pipes, etc., Louisville, Ky. — Having been an exhibitor in the years of 
1883, 1884, and 1885, and seeing in the papers that you are actively at work for one in 1886, I 
wish you all success ; in fact it is bound to be such, as the experience of all exhibitors I have 
been speaking to is that they are well pleased with the treatment they received, and with the 
success achieved by their exhibit; all are anxious to try again. 



The Ford Giant Press Company Presses, Louisville, Ky. — It gives us great pleasure to say that 
the Exposition of 1885 resulted advantageously to us. We did well during the Exposition, and 
since its close have had so many inquiries and orders for our presses which we know originated 
from the Exposition that we can not help marking it as the best bit of advertising we have ever 
done. 



The Evans Skate and Manufacturing Co., Roller Skates, Cincinnati, 0. — Our exhibition in your 
place was one of the best advertisements we could have had. 

M. C. Henley, Roller Skates, Richmond, Ind. — The character of your exhibition of 1885 wa& 
fully equal to any I have ever visited or been interested in, and I consider the advantages ac- 
cruing to me from my exhibit there are far beyond my anticipations. I consider the Louisville 
Exposition the beBt ever held in this country, excepting the great Centennial. 

Forbes & Plaisten, Castilian Water, San Francisco. — Allow us to thank you, and through you,, 
the Board of Management for the excellent business manner in which everything pertaining to 
the good of your concern and the wishes of the exhibitors was so fully carried out. Situated as- 
you are in the center of this Union, accessible by both rail and steamboat, gives you advantages 
not excelled by any city in this country as an advertising center. We have found it so for our 
business. We trust your Expositon will open again next year, giving us another opportunity 
of widely advertising at so small a cost. 



3i 

Wm. P. White, Patent Gate, Neoga, III. — Having attended the Exposition at Louisville in 1885, 
I take pleasure in saying that it has heen very beneficial in giving my gate notoriety, my sales 
being very great. The mild climate, with apparently every facility that could be asked for, the 
judicious way that the people of Louisville have of carrying on Expositions, causes me to prefer 
Louisville rather than any city in the United States. 



T. Conti, Glassblower, Chicago, III. — The Southern Exposition at Louisville, Ky., at which I 
have exhibited for the past three years since its opening, has been a great success, and I feel 
confident will prosper equally as well in the future, owing to the excellent management the 
enterprise receives. It is already a settled question that this is a permanent institution located 
in one of the most enterprising cities of the South. Being easily accessible from all points — a 
great advantage it holds over all would-be rivals — and while only in its infancy, it bids fair, 
with the support and patronage of the manufacturers, to become one of the greatest institutions 
the South could ever wish for. 

B. Lauer Company, Artificial Plants, New Yorlc. — Our impression is that the Southern Exposi- 
tion has been beneficial in numerous ways, being an excellent medium of advertisement and 
opening up new avenues of trade, and that an Exposition like the one held should be taken 
advantage of by all manufacturers and merchants. 



Osgood & Co., Scales, Binghamton, N. Y. — Our cordial opinion is that Louisville being central- 
ized to take in a large scope of country, commands a large attendance of the practical business 
men of the country as well as the producers of wealth, needing machinery of approved work- 
manship to ease and facilitate their labors. The main object of a successful Exposition, we 
claim to be, is to show the people our advances in superior machinery, in practical use in the 
common arts, as well as the fine arts, science, and literature. We were so well assured of direct 
benefit by our exhibit, that we decided not only to let our goods remain for the exhibition of 
1886, but to add to them and exhibit on a more complete and enlarged scale. 

James Pyle & Son, Pearline, New York, N. Y. — The Southern Exposition is, in our opinion, a 
very desirable medium through which to advertise a good article. 

Hough & Ford, Shoes, Bochester, N. Y. — As exhibitors at the Southern Exposition, we take 
great pleasure in expressing our appreciation of the courteous treatment and capable manage- 
ment by which exhibitors were privileged to display their exhibits to the best advantage. We 
believe it deserves the patronage of manufacturers in all sections of this country, and wish it 
continued success. 

The HalVs Safe and Loch Company. — Our experience in the past in making exhibits has been 
entirely satisfactory and also beneficial, and we have no doubt will prove so in the future. 

Stengle & While, Leather Dressing, Boston, Mass. — We think that your last Exposition was a 
great success, and we intend to make a finer display next year. 



William F. Osborn, Oil and Sand Stones, Paoli, Ind.—As anexhibitor of 1885, 1 desire to express 
my entire satisfaction with the management and result as an advertisement. I am so well 
pleased that I have applied for space in 1886, and hope Louisville will be the point selected for 
the Universal Exposition in 1892. 



L. T. DAVIDSON, Prest. AUGUST STRAUS, Vice-Prest. 

JOHN A. HALDEMAN, Sec'y and Treas. 



THE LARGEST PRINTING HOUSE IN THE SOUTH. 



eitRiBR. (leafeRfiii 



Job -f Printing -t* Company, 



LOUISVILLE, KY. 



d» J i n3 QQ 



r* 



ELECTROTYPING, ENGRAVING, 



prii)tii?<5, publiel7fi7<§, Bipdii^, 



BLANK BOOKS MADE TO ORDER. 

WRITE FOR ESTIMATES. 
COURIER-JOURNAL BUILDING: Corner Fourth AND Green Streets. 



June Opera Festival 



OF THE 



SOUTHERN EXPOSITION, 

At Louisville, Kentucky. 

FIVE PERFORMANCES BY THE 

AMERICAN OPERA COMPANY. 



Grandest Operatic Spectacle ever witnessed in America— 

THE MOST CELEBRATED AMERICAN ARTISTS. THEODORE 

THOMAS' FULL ORCHESTRA. GRAND CHORUS OF 

100 SINGERS. A BALLET OF 80 DANCERS. 

FINEST SCENERY IN THE WORLD. 



Wednesday Evening. June 9tb, - - ORPHEUS AND EURIDIOE 

Thursday Evening, June 10th, LAKME 

Friday Evening, June 11th, - LOHENGRIN 

Saturday Aft'n, June 12th (Matinee), - MERRY WIVES OF WINDSOR 
Saturday Evening, June 12th, - - THE FLYING DUTCHMAN 



SEASON TICKET, with reserved seat, - - $10.00 
SELECTED SEAT, for one Opera, - - ■ 3.00 



Only 1,500 Season Tickets are for sale. On April 5, 1886, number of Season Tickets sold was 
1,385. For seats and information address 

Southern Exposition, Louisville, Ky. 

REDUCED RATES ON ALL RAILROADS. 

American Art Association's Prize-Funa Exiiioition 

AT NEW YORK. No. 6 EAST TWENTY-THIRD STREET. 

THE SECOND PRIZE-FUND EXHIBITION, under the patronage of the Corcoran Art Gal- 
lery, of Washington, D.C., the Southern Exposition Association, of Louisville, Ky., and many 
well-known gentlemen interested in Art matters, will open on or about April 26th. 

At this Exhibition a number of cash prizes of $2,000 each, and ten gold medals, each of a 
bullion value of $100, will be awarded to the artists who, in the judgment of the Jury of 
Award, have contributed the best pictures. The Prize-Fund Exhibition of 1885 was univer- 
sally conceded to have been the finest collection of American pictures ever shown. 



Soutliepn Exposition Art Gallery. 

The entire collection of Painting in the American Art Association's Prize- 
Fund Exhibition will form a part 
of the Art Gallery of the Southern Exposition of 1886. 



LIBRARY OF CONGRESS 



0.19 970 891 




LIBRARY OF CONGRESS, 



019 970 891 



Conservation Resources 
Lig-Free® Type I 
Ph 8.5, Buffered 



